Air Services Price Advertising: Long Descriptions

Image 1: Non Regulated Advertisement

This is an example of a non-regulated advertisement. The text of the advertisement reads: "Cheap Flights to Toronto. Lowest fares. Up to 20% off the total fare. www.flyabc.com"

A note on the advertisement explains that: "The advertisement is not regulated because no price is advertised."

Image 2: Non-Compliant Advertisement

This non-compliant media advertisement example describes a special deal from Montreal to California on until October 1, 2012, at $399 plus $185 in taxes when travelling before December 10, 2012.The advertisement is not compliant because it does not include the total price. It also doesn’t mention if the air service is one-way or round trip and it doesn’t clearly mention the destination.

Image 3: Non-Interactive Media

This non-interactive media advertisement example describes a summer seat sale on until April 25, 2012 from Toronto to Calgary one way at $253 total price which includes $61.65 in taxes, fees and charges. Details can be obtained via a 1 800 number.

Notes on the advertisement explain that the ad includes the:

• type and period of travel;
• origin and destination
• booking period;
• third-party charges;
• total price payable to obtain ticket; and
• contact info so consumers can get a breakdown of taxes, fees and charges and optional incidental services since the ad does not disclose this required information. Return to image 3

Image 4: Non-Interactive Media

This non-interactive media advertisement example describes a summer seat sale on until April 25, 2012 from Toronto to Calgary one way at $253 total price. The ad includes a breakdown of the price: the air transportation charge is $191.35 and the taxes, fees and charges are $61.65. Further details can be obtained via a 1 800 number or the company’s website.

A note on the advertisement explains that $61.65 is the “total of third-party charges collected to be remitted to a government, public authority or airport authority, or by an agent of a government, public authority or airport authority. Amounts do not have to be listed provided contact information is provided to allow the consumer the ability to obtain further information on the breakdown of the third-party taxes, fees and charges.” Return to image 4

Image 5: Non-Interactive Media

This non-interactive media advertisement example shows the total price of a seat sale on until April 25, 2012 from Toronto to Calgary one way at 253$ from May 1 to August 31, 2012, which includes an air transportation charge of $20 travel agent fee. Those details can be obtained via a 1 800 number or the company’s website. Return to image 5

Image 6: Non-Interactive Media

This non-interactive media advertisement example shows the total price of a summer seat sale on until April 25, 2012 from Toronto to Montego Bay round trip at $450 each way from May 1 to August 31, 2012, without including listing of taxes, fees and charges. The advertisements states that “A departure tax may be charged upon departure for stays of up to two weeks. The departure tax for stays longer than two weeks varies depending on length of stay and nationality.”

The first note on the advertisement explains that: “The name of known taxes, fees and charges that are not collected by the advertiser, but have to be paid to travel, can be indicated in the ad.“

The second note on the advertisement explains that the “Total price to be paid to obtain a ticket inclusive of advertiser-imposed fees and charges (Air Transportation Charges) and third-party charges (Taxes, Fees and Charges). Round trip service advertised on a directional basis must make a mention that the price is obtainable only if both directions are purchased and must be 50% of the round trip price.” Return to image 6

Image 7: Online Booking system

This on-line booking system example lists flights, departure and arrival times, the total prices of economy, business of business plus.

The first note on the advertisement explains that: “The first price presented to the consumer must be the total price.”

The second note explains that: “When a consumer hovers over Optional Incidental Charges, a pop-up box appears with the additional charges listed that a consumer may incur. It is also acceptable if the consumer clicks on the Optional Incidental Service Charges and they are taken to another page where the charges are listed.”

The third note explains that:” When a consumer hovers over Optional Incidental Charges, a pop-up box appears with the additional charges listed that a consumer may incur. It is also acceptable if the consumer clicks on the Optional Incidental Service Charges and they are taken to another page where the charges are listed.” Return to image 7